Last Updated March 7, 2022

Welcome to the website (the “Site”) of Plato Design, Inc. d/b/a Aesthetic (“Aesthetic,” “we,” “us,” or “our”). Aesthetic provides a platform for creating Communities and minting, purchasing, selling, transferring, managing, and browsing NFTs (collectively, including the Site, the “Platform”). This Privacy Policy explains what personal information we collect, how we use and share that information, and your choices concerning our information practices. Before using the Platform or submitting any personal information to Aesthetic, please review this Privacy Policy carefully and contact us if you have any questions. By using the Platform, you agree to the practices described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not access the Site or otherwise use the Platform. Capitalized terms not defined in this Privacy Policy have the meanings assigned to them in the Terms of Service.


Personal Information You Provide: We collect the following categories of information from you: - Identification and Profile Information: We collect the information you provide when creating an account or profile, such as your name, email address, digital wallet address, profile picture, profile information, Twitter handle, and any other information you directly provide us on or through the Platform. - Communication Information: We may collect information when you contact us with questions or concerns and when you voluntarily respond to questionnaires, surveys or requests for market research seeking your opinion and feedback. - Community Information: We may collect information about your engagement with and participation in Communities on the Platform, such as which communities you join and what actions you take in those communities. - Commercial Information: We may retain a history of the NFTs you mint, browse, sell, and/or purchase using the Platform. - Social Media Information: We maintain a social media presence on platforms like Twitter. When you interact with us on social media, we may receive personal information that you provide or make available to us based on your settings, such as your profile information. We also collect any social media profile information you directly provide us. Internet Activity Information: When you visit, use, and interact with the Platform, we may automatically log the following information:

  • Device Information: The manufacturer and model, operating system, browser type, IP address, and unique identifiers of the device you use to access the Platform. The information we collect may vary based on your device type and settings. - Usage Information: Information about how you use our Platform, such as the types of content that you view or engage with, the features you use, the actions you take, and the time, frequency, and duration of your activities. We use Google Analytics, a web analytics service provided by Google LLC (“Google”) to help collect and analyze Usage Information. For more information on how Google uses this information, click here. - Location Information: We may derive a rough estimate of your location from your IP address when you visit the Site. - Email Open/Click Information: We may use pixels or other technology in our email campaigns that allow us to collect your email and IP address as well as the date and time you open an email or click on any links in emails. We may use the following technologies to collect Internet Activity Information:
  • Cookies, which are text files stored on your device to uniquely identify your browser or to store information or settings in the browser to help you navigate between pages efficiently, remember your preferences, enable functionality, help us understand user activity and patterns, and facilitate online advertising. - Local storage technologies, like HTML5, that provide cookie-equivalent functionality but can store larger amounts of data, including on your device outside of your browser in connection with specific applications. - Web beacons, also known as pixel tags or clear GIFs, which are used to demonstrate that a webpage or email was accessed or opened, or that certain content was viewed or clicked. - Personal Information We Collect from Publicly Available Sources: We may collect information about you from publicly available blockchain networks, such as the Ethereum blockchain.


We use your personal information for the following purposes: Platform Delivery, including to: - Provide, operate, maintain, and secure the Platform; - Create, maintain, and authenticate your account; and - Process transactions. Communicating with You, including to: - send you updates about administrative matters such as changes to our terms or policies; and - provide user support, and respond to your requests, questions and feedback. Platform Improvement, including to: - analyze and improve the Platform and create new features; - personalize your experience; and - create and derive insights from de-identified and aggregated information. Marketing and Advertising, including for:

  • Direct Marketing: To send you marketing communications, including notifying you of special promotions, offers and events via email and other means; and - Interest-Based Advertising: We engage advertising partners, including third party advertising companies and social media companies, to display ads on the Platform and other online services. These companies may use cookies and similar technologies to collect Internet Activity Information over time across the Platform, our communications, and other online services, and use that information to serve online ads that they think will interest you. This is called interest-based advertising. We may also share information about our users with these companies to facilitate interest-based advertising to similar users (known as a “lookalike audience”) on other online platforms. You can learn more about your choices for limiting interest-based advertising in the Limit Online Tracking section below. Compliance and Protection, including to: - Comply with applicable laws, lawful requests, and legal process, such as to respond to subpoenas or requests from government authorities; - Protect our, your or others’ rights, privacy, safety or property (including by making and defending legal claims); - Audit our compliance with legal and contractual requirements and internal policies; and - Prevent, identify, investigate and deter fraudulent, harmful, unauthorized, unethical or illegal activity, including cyberattacks and identity theft.


Our Sharing: We may share personal information with: - Service Providers, including hosting services, email services, advertising and marketing services, payment processors, customer support services, and analytics services. - Professional Advisors, such as lawyers and accountants, where doing so is necessary to facilitate the services they render to us. - Business Transaction Recipients, such as counterparties and others assisting with a merger, acquisition, financing, reorganization, bankruptcy, receivership, dissolution, asset sale, or similar transaction, and with successors or affiliates as part of or following that transaction. - Government Authorities, where required to do so for the Compliance and Protection purposes described above. - Affiliates: We may share personal information with our current and future affiliates, meaning an entity that controls, is controlled by, or is under common control with Aesthetic. Our affiliates may use the personal information we share in a manner consistent with this Privacy Policy. Your Sharing: your transactions through the Platform will be recorded on the blockchain and associated with your wallet ID. You may also volunteer or be required to share certain information with the creators of the Communities you join through the Platform.


Our Platform is not directed to children who are under the age of 16. Aesthetic does not knowingly collect personal information from children under the age of 16. If we learn that we have collected personal information from a child under the age of 16 without the consent of the child’s parent or guardian as required by law, we will delete that information.


The Platform may contain links to other websites not operated or controlled by Aesthetic, including social media services (“Third Party Sites”). The information that you share with Third Party Sites will be governed by the specific privacy policies and terms of service of the Third Party Sites and not by this Privacy Policy. By providing these links we do not imply that we endorse or have reviewed these sites. Please contact the Third Party Sites directly for information on their privacy practices and policies.


We employ a number of technical, organizational and physical safeguards designed to protect the personal information we collect. However, no security measures are failsafe and we cannot guarantee the security of your personal information and you use the Platform at your own risk.


Update or Correct Personal Information: You can contact us and request any updates or corrections needed to keep your personal information accurate, current, and complete. Opt Out of Marketing Communications: You may opt out of marketing communications by following the unsubscribe instructions in any marketing email we send you. Please note, however, that you may continue to receive communications as described in the Communicating with You section after opting out of marketing communications. Limit Online Tracking: Here are some of the ways you can limit online tracking: - Block Cookies: Most browsers let you remove or reject cookies, including cookies used for interest-based advertising. To do this, follow the instructions in your browser settings. Many browsers accept cookies by default until you change your settings. Use the following links to learn more about how to control cookies and online tracking through your browser:

  • Firefox; Chrome; Microsoft Edge; Safari
  • Limit the Use of Advertising ID: You may be able to limit use of your mobile device’s advertising ID for interest-based advertising purposes through your device’s settings. - Use Privacy Plug-Ins or Browsers: You can block our Platform from setting cookies used for interest-based ads by using a browser with privacy features, like Brave, or installing browser plugins like Privacy Badger, DuckDuckGo, Ghostery or uBlock Origin, and configuring them to block third party cookies/trackers. You can also install a browser add-on to opt out of Google Analytics. - Advertising Industry Opt-Outs: You can also use these opt-out options to limit use of your information for interest-based advertising by participating companies:
    • Digital Advertising Alliance
    • Network Advertising Initiative
  • Platform Opt-Outs. The following advertising platforms offer opt-out features that let you opt out of use of your information for interest-based advertising:
    • Google opt-out
    • LinkedIn opt-out
    • Microsoft opt-out
    • AdRoll opt-out
    • Pinterest opt-out

Note that the above opt-out mechanisms are specific to the device or browser on which they are exercised. You will need to opt out on every browser and device that you use. Facebook also allows you to limit how your Internet Activity Information and browsing history can used to serve advertisements. Click here to learn more. Do Not Track. We currently do not respond to "Do Not Track" or similar signals. Learn more about "Do Not Track" here.


The Platform and our business may change from time to time. As a result we may change this Privacy Policy at any time. When we do we will post an updated version on this page, unless another type of notice is required by applicable law. By continuing to use our Platform or providing us with personal information after we have posted an updated Privacy Policy, or notified you by other means if applicable, you consent to the revised Privacy Policy and the practices described in it.


If you have any questions about our Privacy Policy or information practices, please feel free to contact us at our designated request address: [email protected].