Learnings from the forefront of creative automation.

January 11th, 2021

How businesses can use Instagram Stories to grow

A step-by-step guide to tapping into 500M highly engaged users. Instagram is an app we're all familar with as consumers, but it's less clear how it can be used as an organic growth channel by marketers today. Read on to demystify Instagram Stories marketing.


January 5th, 2021

The Golden Era of Content Remixing

Repurposing content is modern day alchemy. We all know that content is king, but it's a harsh mistress today. How can marketers effectively remix and repurpose their content to get the most out of it for their multi-channel marketing today?


January 4th, 2021

How to use LinkedIn for B2B Marketing

As a B2B company, how can you make the most of LinkedIn? As consumers we're all familiar with LinkedIn, but it's less clear how to most effectively take advantage of the platform as a business. Read on to learn how to make the most of LinkedIn for B2B marketing today!


December 21st, 2020

How to use Pinterest for Marketing your Business

How to create a winning strategy on Pinterest from a former Pinterest employee and expert in the creative automation space. Read on to understand how to set your business up for success on Pinterest today!


December 4th, 2020

Did Social Media Kill the Open Web?

What does the social web's growth mean for the open web? Social networks are by definition closed ecosystems that exist independent of the web. What does this unindexable web's growth mean for the web as we know it today?


November 18th, 2020

Stories are the native format of the mobile era

Why did Stories take over, and what does this mean for businesses? You can now find Stories in almost every major social media app on the planet. What's behind this change, and what are its implications?


October 30th, 2020

CollabWest acquires Aesthetic's design agency

Announcing the exciting next chapter in Aesthetic's journey. Aesthetic's design agency has been acquired, and our software team is excited to unveil the creative automation tool for marketers that we've been working on for the last 18 months.


April 28th, 2020

A founder’s guide to design

A primer on design for startup founders. Whether you're a design expert or never touched Figma in your life, the rules are different in startups. Use this guide as a source of truth to understand what it takes to use design effectively within your startup.


April 15th, 2020

Announcing Aesthetic’s $3.1M Seed Funding

Bringing the top minds in Silicon Valley together to automate manual creative work. Aesthetic's mission is to help companies grow faster through design, and our vision is to do this by automating all the manual creative work that's needed by companies today.


April 15th, 2020

Rebranding Plato Design to Aesthetic

Plato Design is now Aesthetic! Aesthetic's mission is to help companies grow faster by using design. Our vision is to automate all the manual creative work done inside companies today so they can focus on higher impact work.